As the founder of ONCA, I embarked on an ambitious mission to create more than just a line of underwear; I aimed to establish a brand that resonated with authenticity, quality, and innovation. Over the course of three years, I immersed myself in every aspect of the business, from conceptualization to execution.
My role extended far beyond traditional boundaries. I took on the responsibility of envisioning the brand, sourcing materials, directing production, and leading a team of passionate individuals dedicated to bringing the ONCA vision to life. This multifaceted approach allowed me to develop a comprehensive understanding of the intricacies involved in building and scaling a successful brand.
ONCA is more than just a sustainable underwear brand for both men and women; it's a reflection of my passion for nature and fashion as a form of creative expression. Rooted in Colombia, ONCA draws inspiration from the majestic jaguar—a symbol of wilderness, power, and mystery in South American folklore.
Just as the jaguar roams freely in its natural habitat, ONCA underwear embodies a sense of freedom and adventure, encouraging wearers to embrace their wild side with confidence and style. Each garment was meticulously crafted in Medellin, Colombia.
