OLA MAR, a sustainable skincare company tailored for the serene lifestyle of beach town enthusiasts. The collaboration aimed at crafting a brand strategy and identity, encompassing packaging, web design, and social media assets.
In this project, we meticulously translated OLA MAR's commitment to slow living into a cohesive and organic visual narrative. Inspired by the principles of harmony and nature, the branding concept captures the essence of a tranquil beach lifestyle. The solid colors, delicately watered down to a pastel range, form the basis of a modern visual system. The choice of a contemporary typeface with subtle serifs infuses elegance and sobriety into the brand, mirroring the luxury of a beach town lifestyle.
![](https://cdn.myportfolio.com/adc7c10d-501d-43cb-bd5d-8cfc5f8ff388/55db5c98-e597-4d8f-b3cf-8ad7a85712ad_rw_1920.png?h=deca413b204d26a93edba646aefabf57)
![](https://cdn.myportfolio.com/adc7c10d-501d-43cb-bd5d-8cfc5f8ff388/b37875e5-dbbe-42a1-a249-559c2dbad2b8_rw_1920.png?h=0f91c1f3b8be4e0fb63a183f81a0e7af)
![](https://cdn.myportfolio.com/adc7c10d-501d-43cb-bd5d-8cfc5f8ff388/4b8688d8-5d09-408a-a680-ec532da49af0_rw_1920.png?h=25e0227eadd244df8fcc650ef327740e)
![](https://cdn.myportfolio.com/adc7c10d-501d-43cb-bd5d-8cfc5f8ff388/b4dbe4f2-7cca-41e2-8165-5b2ad47e3b65_rw_1920.png?h=11f0271660ed65f694e1fae7d1837b70)