OLA MAR, a sustainable skincare company tailored for the serene lifestyle of beach town enthusiasts. The collaboration aimed at crafting a brand strategy and identity, encompassing packaging, web design, and social media assets.
In this project, we meticulously translated OLA MAR's commitment to slow living into a cohesive and organic visual narrative. Inspired by the principles of harmony and nature, the branding concept captures the essence of a tranquil beach lifestyle. The solid colors, delicately watered down to a pastel range, form the basis of a modern visual system. The choice of a contemporary typeface with subtle serifs infuses elegance and sobriety into the brand, mirroring the luxury of a beach town lifestyle.
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